Marketing – Perspective of Artificial Intelligence https://pwcartificialintelligence.com Artificial Intelligence Thu, 17 Aug 2023 12:38:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://pwcartificialintelligence.com/wp-content/uploads/2021/06/cropped-Artificial-intelligence-32x32.png Marketing – Perspective of Artificial Intelligence https://pwcartificialintelligence.com 32 32 Revolutionizing Auto Insurance Claims Processing in Surrey: The Role of AI https://pwcartificialintelligence.com/revolutionizing-auto-insurance-claims-processing-in-surrey-the-role-of-ai/ Thu, 17 Aug 2023 12:38:30 +0000 https://pwcartificialintelligence.com/?p=212 Introduction  In the bustling city of Surrey, British Columbia, auto insurance plays a pivotal role in ensuring the safety and financial security of its residents. However, the conventional methods of processing auto insurance claims have long been plagued by inefficiencies and delays. Fortunately, the integration of artificial intelligence (AI) technologies is heralding a new era […]

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Introduction 

In the bustling city of Surrey, British Columbia, auto insurance plays a pivotal role in ensuring the safety and financial security of its residents. However, the conventional methods of processing auto insurance claims have long been plagued by inefficiencies and delays. Fortunately, the integration of artificial intelligence (AI) technologies is heralding a new era in auto insurance claims processing, promising quicker and more accurate assessments. This article delves into the transformative impact of AI on claims processing in Surrey, BC, focusing on the challenges faced by traditional methods and the innovative AI-driven solutions that are revolutionizing the industry.

The Evolution of Claims Processing with AI

In a rapidly evolving technological landscape, the influence of AI is becoming increasingly pronounced across various sectors. According to a report by the Canadian Institute for Advanced Research (CIFAR), AI is poised to contribute significantly to the Canadian economy, with industries like insurance benefiting from enhanced efficiency and data-driven insights. This shift is particularly noteworthy in the context of auto insurance, where the application of AI is reshaping claims processing.

Challenges in Traditional Auto Insurance Claims Processing

Traditional claims processing methods often entail time-consuming manual assessments, leading to prolonged waiting periods for policyholders. Moreover, these methods may introduce inaccuracies and potential biases, eroding the trust between insurance providers and customers. A study by the Insurance Bureau of Canada (IBC) revealed that delays in claims processing were a significant concern for policyholders, causing frustration and dissatisfaction.

AI Technologies Transforming Claims Assessment

The infusion of AI technologies, such as image recognition and natural language processing, is addressing the limitations of conventional claims assessment. Image recognition systems, capable of analyzing vehicle damage swiftly and accurately, are reducing the time required for claims assessment. This, in turn, expedites the claims settlement process and enhances customer satisfaction. Furthermore, AI’s natural language processing capabilities facilitate the extraction of pertinent information from claim descriptions, streamlining data entry and analysis.

Auto Insurance in Surrey: Enhancing Claims Processing

In Surrey, where auto insurance plays an integral role in residents’ lives, the need for efficient claims processing is paramount. As part of this transformation, Gold Leaf Insurance has emerged as a trusted auto insurance broker in Surrey. Operating in sync with local insurance companies, Gold Leaf Insurance’s adoption of AI-powered tools is enhancing the claims processing experience for Surrey residents.

AI-Powered Tools and Systems in Surrey

Leading by example, Gold Leaf Insurance has integrated AI-powered tools into their claims processing workflow. These tools not only accelerate claims assessment but also enable accurate estimation of repair costs, reducing the likelihood of disputes. Additionally, the automation of communication between policyholders and insurance providers ensures transparent and timely updates on claims’ progress. This approach aligns with the findings of a study by the Insurance Brokers Association of Canada (IBAC), which emphasized the importance of efficient communication in claims handling.

Benefits of AI-Driven Claims Processing

The advantages of AI-driven claims processing reverberate through the entire insurance ecosystem. Policyholders benefit from quicker settlements and reduced stress during an already trying time. Insurance companies, on the other hand, can optimize their operations by minimizing manual interventions, which, in turn, leads to cost savings. According to a report by Deloitte, the implementation of AI in insurance claims processing can reduce expenses and improve customer satisfaction. This not only solidifies the reputation of insurance companies but also contributes to the overall positive perception of the insurance industry in Surrey.

Future Possibilities and Ethical Considerations

As AI continues to evolve, the potential for further advancements in claims processing is substantial. However, ethical considerations are paramount in this journey. Ensuring transparency and mitigating biases in AI algorithms are crucial to maintaining fairness and equity. Organizations like the Canadian Association of Insurance Supervisory Officials (CAISO) are actively monitoring the ethical implications of AI in the insurance sector. Striking a balance between automation and personalized service will be integral to the continued success of AI in claims processing.

AI’s Impact on Auto Insurance Fraud Detection

AI is not only transforming the claims processing landscape but is also making significant strides in combating auto insurance fraud. According to the Insurance Bureau of Canada (IBC), fraudulent insurance claims contribute to higher premiums for all policyholders, costing the Canadian insurance industry billions of dollars annually. AI-powered algorithms are now capable of sifting through vast amounts of data to identify suspicious patterns and anomalies, enabling insurers to identify potentially fraudulent claims early in the process. This proactive approach not only safeguards the financial integrity of insurance companies but also helps maintain affordable premiums for honest policyholders in Surrey.

The Role of Telematics and AI in Personalized Premiums

Telematics, the technology that gathers driving behavior data through devices installed in vehicles, is synergizing with AI to revolutionize how auto insurance premiums are calculated. According to the Insurance Brokers Association of British Columbia (IBABC), telematics-enabled devices monitor driving habits such as speed, acceleration, and braking, providing insurers with accurate insights into an individual’s driving style. AI algorithms then process this data to tailor insurance premiums based on actual driving behavior, moving away from one-size-fits-all approaches. This not only promotes safer driving practices among policyholders in Surrey but also offers the potential for substantial savings on premiums for those who demonstrate responsible driving habits.

Conclusion

The fusion of AI technologies with auto insurance claims processing in Surrey represents a pivotal moment in the industry’s history. By addressing the limitations of traditional methods and enhancing efficiency, AI is paving the way for quicker, fairer, and more transparent claims settlements. The success stories of entities like Gold Leaf Insurance underscore the tangible benefits that AI-powered tools bring to the forefront. As Surrey continues to embrace AI, the local insurance landscape is evolving into a model of seamless customer service, where claims processing becomes a testament to the possibilities of technology-driven innovation.

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AI Supremacy: Professions Soon to be Substituted by Artificial Intelligence https://pwcartificialintelligence.com/ai-supremacy-professions-soon-to-be-substituted-by-artificial-intelligence/ Fri, 21 Jul 2023 09:00:04 +0000 https://pwcartificialintelligence.com/?p=205 The Dawn of the AI Era As we progress further into the 21st century, Artificial Intelligence (AI) continues to revolutionize various industries, raising questions about the future of many professions. A study by the McKinsey Global Institute predicts that by 2030, around 800 million jobs worldwide could be replaced by automation. While this technological breakthrough […]

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The Dawn of the AI Era

As we progress further into the 21st century, Artificial Intelligence (AI) continues to revolutionize various industries, raising questions about the future of many professions. A study by the McKinsey Global Institute predicts that by 2030, around 800 million jobs worldwide could be replaced by automation. While this technological breakthrough facilitates efficiency and accuracy, it could also render several occupations obsolete. Let’s delve into the details of the professions predicted to be overtaken by AI in the not-so-distant future.

Healthcare Professionals

Healthcare has witnessed significant transformations due to AI. Innovative technologies are streamlining diagnoses, medical imaging interpretation, and even patient monitoring. AI algorithms have demonstrated the ability to detect conditions such as cancer with similar or even superior accuracy compared to human physicians. The adoption of AI doesn’t suggest that doctors will become obsolete, but it could replace specific roles, especially those revolving around diagnostics and routine check-ups.

Financial Analysts and Accountants

Financial services and accounting, characterized by a high volume of repetitive tasks and number-crunching, are ripe for AI disruption. Machine learning algorithms can analyze financial markets, predict trends, and provide actionable insights faster and more accurately than humans. Similarly, AI can automate routine accounting tasks, reducing the need for human intervention. However, while AI will take over mundane tasks, it will enable financial analysts and accountants to focus on strategic planning and decision-making roles.

Transportation Jobs

Autonomous vehicles are no longer a figment of the imagination; they are becoming a reality. The advent of self-driving technology could replace jobs involving trucking, taxi services, and delivery services. Companies like Waymo, Tesla, and Uber are investing billions into perfecting autonomous driving technologies, which will inevitably transform the transportation industry.

Retail Workers

Automation and AI are increasingly prevalent in the retail industry, from automated checkout systems to chatbots and AI personal shopping assistants. Amazon’s cashier-less “Go” stores provide a glimpse into the future where AI technology could potentially replace millions of retail jobs.

A Paradigm Shift in the Entertainment Industry

While AI’s influence spans across multiple sectors, its impact on the entertainment industry has been substantial. AI is not only changing how entertainment is produced and consumed, but also how we engage with it. Let’s take a closer look at the online casino industry to understand how AI is reshaping this sector.

Online Casino Dealers

As AI becomes more advanced, the need for human intervention in online casinos is decreasing. Traditional human croupiers are being replaced by AI croupiers in online platforms. An example is LegjobbKaszino.hu, a detailed online casino review site known for its fast payouts, where artificial intelligence is used to manage games such as poker, blackjack and roulette. These artificial intelligence croupiers not only optimize performance but also eliminate human error, providing users with a more seamless gaming experience.

AI technology has also enabled online casinos to optimize their payout systems. This ensures that players receive their earnings quickly and accurately, enhancing the overall customer experience. Online casinos with fast payouts that are featured on LegjobbKaszino.hu are becoming the norm thanks to artificial intelligence.

Further Examples of AI Impact

Education Sector

AI’s influence extends to the realm of education as well. AI-powered tutoring systems can offer personalized instruction to students, adapting to their learning pace and style. The technology can also automate administrative tasks such as grading and scheduling, which could potentially reduce the demand for some roles within the education system.

Customer Service

Many organizations are already implementing AI chatbots to handle their customer service. These bots can provide instant responses to customer inquiries, enhancing efficiency and customer satisfaction. As these technologies become more refined, we may see a further decline in human-operated customer service roles.

Journalism

AI’s ability to process and analyze large volumes of data swiftly also has applications in journalism. News organizations are starting to use AI to automate the creation of news reports, particularly for financial and sports news. While it’s unlikely that AI will replace all types of journalism, it could replace certain roles that involve the reporting of objective facts.

Adapting to an AI-Driven World

As AI continues to encroach upon traditional job roles, it’s important for workers to adapt and acquire new skills to remain employable. Fortunately, the AI revolution is also creating new job opportunities in sectors such as data science, machine learning, and AI ethics.

New Opportunities

While AI may replace certain jobs, it is also generating new ones. Roles like AI specialists, data scientists, machine learning engineers, and AI ethics consultants didn’t exist a few decades ago. These are now some of the fastest-growing job categories. As AI continues to advance, we can expect the emergence of more such roles that require a deep understanding of AI, data analysis, and ethical considerations.

The Importance of Upskilling

In light of AI’s ongoing impact on the job market, lifelong learning and upskilling have become essential. People need to develop new skills that complement AI technology. This includes skills related to data analysis, AI operation and maintenance, and even skills related to understanding and addressing ethical issues arising from AI use.

The Changing Landscape

The introduction of AI into the workforce is bringing about profound changes. While AI is projected to replace many jobs, it is also expected to create new opportunities. The key to thriving in this new landscape lies in our ability to adapt and acquire the skills needed to work alongside AI.

In the end, we must remember that technology is a tool created by and for humans. Its goal is to aid us, to make our lives more efficient, and to open up new possibilities. As AI takes over certain tasks, it gives us the opportunity to focus on more complex, creative, and interpersonal tasks — areas where humans still excel. As we continue to navigate this exciting new era, it is clear that our adaptability and ingenuity will guide the way.

The rapid development and integration of AI across different sectors signal a future where many jobs will be supplanted by this technology. However, this doesn’t necessarily mean that AI will take away all jobs. It will likely create a shift in the job market, where new opportunities related to AI and other tech fields will emerge. It is therefore incumbent on us to adapt and upskill ourselves to stay relevant in this fast-changing world.

While the idea of machines replacing humans in various fields might seem intimidating, it is essential to remember that AI, at its core, is a tool. It exists to help us improve our productivity and accuracy, giving us more room to focus on strategic and creative tasks, thereby pushing the boundaries of human potential.

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The best corporations to incorporate an LLC for IT organizations https://pwcartificialintelligence.com/the-best-corporations-to-incorporate-an-llc-for-it-organizations/ Wed, 22 Jun 2022 14:28:30 +0000 https://pwcartificialintelligence.com/?p=155 When it comes to business entities, the LLC is a relatively new kid on the block. Nevertheless, in a short period, it has managed to establish itself as one of the most popular business structures among small businesses and entrepreneurs. There are several reasons for LLC’s popularity. First of all, LLCs offer limited liability protection […]

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When it comes to business entities, the LLC is a relatively new kid on the block. Nevertheless, in a short period, it has managed to establish itself as one of the most popular business structures among small businesses and entrepreneurs.

There are several reasons for LLC’s popularity. First of all, LLCs offer limited liability protection to their owners, which is a very important advantage. Secondly, LLCs are much less formal than corporations and therefore they are relatively easy and inexpensive to set up and maintain. Finally, unlike sole proprietorships and partnerships, LLCs can have an unlimited number of owners (known as members). Learn more about Business Structures from the IRS

The best companies for IT to incorporate an LLC in Illinois. 

Deluxe Business 

The company was founded in 1997 and since then it has helped thousands of businesses to get started.

Prices and paces: Deluxe Business offers a very competitive price for LLC formation in Illinois. The total cost of forming an LLC through Deluxe Business is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using Deluxe Business is the company’s experience. Deluxe Business has been in business for over 20 years.

Nationwide 

Nationwide was based in 1997 and since then it has assisted thousands of businesses to get started.

Prices and rates: the total cost of forming an LLC through Nationwide is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using Nationwide is the company’s experience. This firm has been in business for over 20 years.

CorpNet LLC 

The company was founded in 1998 and since then it has supported thousands of businesses to get started.

Costs and rates: CorpNet LLC offers a very competitive price for LLC formation in Pennsylvania. The total cost of forming an LLC through CorpNet LLC is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using CorpNet LLC is the company’s experience. The company has been in business for over 20 years and has helped thousands of businesses to get created.

The best companies to incorporate an LLC in Pennsylvania 

From the above reviews, it is clear that the finest companies to integrate an LLC in Pennsylvania are Nationwide, Direct Incorporation, Mycorporation, Swyft Filings, and others. These companies are well experienced in the field and offer a money-back satisfaction guarantee. They also have positive customer reviews. Overall, these companies will help you find the answer to the question of how to start a LLC in PA .

Mycorporation 

Mycorporation is one of the leading LLC formation companies in the US. The firm was founded in 1998 and since then it has helped thousands of businesses to get started.

Prices and rates: Mycorporation offers a very competitive price for LLC formation in Pennsylvania. The total cost of forming an LLC through Mycorporation is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using their experience. Mycorporation has been in business for over 20 years and has helped thousands of businesses to get started.

Direct Incorporation

Direct Incorporation is the leading LLC construction company in the US. The firm was founded in 1998 and since then it has helped thousands of businesses to get started.

Prices and rates: Direct Incorporation delivers a extremely competitive price for LLC formation in Pennsylvania. The total cost of forming an LLC through Direct Incorporation is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using Direct Incorporation is the company’s experience. Direct Incorporation has been in business for over 20 years and has helped thousands of businesses to get started.

Swyft Filings 

Swyft Filings is one of the leading LLC formation companies in the US. The company was founded in 2010 and has helped thousands of businesses to get started.

Prices and rates: Swyft Filings offers a very competitive price for LLC formation in Pennsylvania. The total cost of forming an LLC through Swyft Filings is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using Swyft Filings is the firm knowledge. Swyft Filings has been in business for around 10 years and has helped thousands of businesses to get started.

The best companies to incorporate an LLC in Florida 

When it comes to incorporating an LLC in Florida, there are a few companies that stand out from the rest. In this article, we will bring a closer look at three of the best companies to incorporate an LLC in Florida, and see what each of them has to contribute.

LegalZoom 

LegalZoomwas founded in 2001 and has helped thousands of businesses to get started.

Prices and rates: LegalZoom offers a very competitive price for LLC formation in Florida. The total cost of forming an LLC through LegalZoom is $329, which includes the state filing fee of $125.

Advantages: One of the biggest benefits of operating LegalZoom for LLC figure is the company’s experience. LegalZoom has been in business for over 20 years and has helped thousands of businesses to get started. Additionally, LegalZoom offers a money-back satisfaction guarantee, which is a nice added perk.

Disadvantages: One potential disadvantage of using LegalZoom is that the company does not have a physical office in Florida. This means that if you have any questions or need any assistance with your LLC, you will need to contact customer service by phone or email.

Customer reviews: LegalZoom has mostly positive customer reviews, with many customers stating that the business is comfortable to use and offers great customer service.

Incparadise

Incparadise is a relatively new company, but it has already made a name for itself as one of Florida’s best LLC formation companies.

Prices and rates: Incparadise offers a very competitive price for LLC formation in Florida. The total cost of forming an LLC through Incparadise is $325, which includes the state filing fee of $125.

Advantages: One of the advantages of using Incparadise is the company’s flat-rate pricing. This means that you will know exactly how much it will cost to form your LLC, with no hidden fees or charges. Additionally, Incparadise offers a money-back satisfaction guarantee.

Bizfilings 

Bizfilings was founded in 1997 and since then it has helped thousands of businesses to get started.

Prices and rates: Bizfilings suggests a very competitive price for LLC formation in Florida. The total cost of forming an LLC through Bizfilings is $329, which includes the state filing fee of $125.

Advantages: One of the advantages of using Bizfilings is the company’s happening. Bizfilings has been in business for over 20 years and has helped thousands of businesses to get started.

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SEO Tips and Basics for Small Business Owners https://pwcartificialintelligence.com/seo-tips-and-basics-for-small-business-owners/ Wed, 22 Sep 2021 08:48:56 +0000 https://pwcartificialintelligence.com/?p=139 In a study conducted by Hallam Internet, a small business owner of a waste management company saw an 87% increase in website traffic by implementing strong small business SEO strategies, and it’s not hard to see why. With the Coronavirus pandemic keeping everyone inside, a business’s presence on google’s first-page search results is becoming one […]

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In a study conducted by Hallam Internet, a small business owner of a waste management company saw an 87% increase in website traffic by implementing strong small business SEO strategies, and it’s not hard to see why. With the Coronavirus pandemic keeping everyone inside, a business’s presence on google’s first-page search results is becoming one of the best ways to increase visibility for small businesses.

But small business search engine optimization (SEO) is tricky. It takes time to understand, build, and see the returns. And there are as many strategies as there are businesses. Knowledge of what SEO for smb is and what strategies best suit a business are essential for maximizing that investment.

What is SEO for Small Businesses?

Search Engine Optimization for small businesses is the practice of making small business websites show up on search engines like Google or Bing. This is done through editing parts of your website to make them easier for search engines to find and establishing your site’s legitimacy to users.

  1. Websites – A site that loads fast and is easy for users to navigate goes a long way towards boosting SEO for SMB.
  2. On-Page – Websites use structured content to tag key features of their content, which search engines use to serve high-quality search results to users. Making sure that your website’s content is structured properly is vital to increasing a business’s web pages rank.
  3. Content – Crafting content around what words or phrases businesses demographic will use when searching for a business-AKA Target Keywords-determines what search results in a business shows up in, increasing the quality of the leads.
  4. Content Marketing – Good content marketing can turn potential customers into brand loyal consumers. By regularly serving content to their customers, a business keeps their consumer base engaged with their business and creates new opportunities for that base to spread the word.
  5. Local SEO – Local SEO is how local businesses can target consumers in their area. By managing their business on directories like Yelp and Google, they tell search engines where they’re located and increase their chances to show up in a “near me” search. 
  6. Authority Building – Search Engines don’t just look at what’s on your website. They’re looking at who’s on your site, how they got to your site, and how long they stay on. Through smart link building, content marketing, and good web page design, a small business website can build authority and stand out from its competitors.

Will SEO Help Your Business?

The short answer: Yes, if done right. Our small business SEO company experience shows that it is part of technology, psychology, and art. It requires striking a balance between the three. A website needs to be built well, designed with consumer behavior in mind, and look pretty to do its job well. 

The real question is, what SEO strategy will help my business? 

Issues with SEO that Small Business Owners Meet

The biggest hurdles that small business owners need to overcome with SEO boil down to what we all wish we had more of; time, money, and knowledge. SEO requires a lot of research, planning, and analysis to be effective. And while there are free tools that can be used to create analytics or research keywords, you may need to outsource your web design, content writing, social media management, or any of the other tasks required to keep your spot at the top of a Search Engine Result Page (SERP). 

It’s important that small business owners understand fundamental SEO basics so that they can effectively allocate their resources towards optimizing their presence online. 

Creating Effective Small Business SEO Strategies

There is no one-size-fits-all with SEO for SMB. Depending on a business’s target demographic and what products or services they provide, some strategies will yield high returns while others will be ineffective. While it’s tempting to cast a wide net, the wider the net the more competition there will be. Creating content around commonly used keywords like “dinner” or “burger” may see a small mom-and-pop burger joint competing with the likes of Applebees or TGIF

The key to crafting effective small business SEO strategies is to build them around a niche demographic. 

Research Niche

Finding the right combination of words and phrases that describe your business are key component of good SEO. While finding the combos may take some trial and error, there are a few things you can do to get a solid start. 

  • Come up with a list of words/phrases that describe your business, your location, and your products/services that people may use to find your business online. 
  • Use those same words/phrases in tools like SEMRush’s Keyword Magic Tool to find out how often those searches are made and how many other businesses are using those words on those sites. (What you want is more people searching those words, fewer businesses using them.) 

What you have left is a list of target keywords to craft your online presence around. 

Prepare Your Website

SEO starts with a strong website. In order grow your web presence, your website will need: 

  • Web pages with details about your product or service, information about your business, and a way to contact you. 
    • When creating your web pages, don’t forget to edit the meta descriptions for that page! This is what shows up as the snippet on a search results page and is another opportunity to add target keywords to your page!
  • A user-friendly design with easy navigation.
  • Analytics tools that monitor your website’s performance. 

One of the great things about SEO for small business websites is that a lot of the tools you’ll need are free! All you need to do is create an account and insert some code into the backend of your website. Most website platforms, like Squarespace, Wix, and even a lot of WordPress themes, will have places in their editor for you to put this code with ease. 

  • Google Analytics is a free tool you can sign up for that will allow you to look at website traffic, user behavior, site uptime, sales, and so much more. 
  • Google Search Console is another free tool from Google where you can submit your sitemap to Google, track your site’s health, and see which pages Google can find and which it can’t.
  • Bing Webmaster – Bing’s version of Google Analytics, it will let you see how your site is performing from Bing’s search engine.

Create a Marketing Plan

With your website setup, it’s time to start planning how you’re going to reach out to your target demographic. This plan should include:

  • How you will add new web pages to your site in a way that stays consistent with the pages you already have.
  • What kind of content you will create to generate buzz about your business.
  • When, where, and how often you plan to publish this content. 
  • What goals you want your marketing to achieve and how you’re going to track your progress. 

Create Content

Content marketing can do a lot for business. Along with generating interest it can also establish your professional authority and provide a way for your consumer base to engage with you.

Think about the difference between receiving an ad in the mail for a plumbing service with an offer for a free inspection versus googling an article on “5 ways to keep your drain from clogging” with the same offer at the bottom. The mail ad just contains an offer, while the article verifies that the plumber knows what they’re talking about, gives memorable advice, and provides potential incentive for a follow up. 

For your business, this could be any number of things. You could write blog posts, make videos, or post tips on social media. As long as you post consistently and interact with your audience (responding to comments, reviews, or messages), you’re golden. 

Do some Local SEO

Lastly, it’s important for you to claim your business on directories such as Google and Yelp. Oftentimes these directories will create pages for your business regardless of whether or not you have an account with them. Claiming these pages will allow you to update them with information about your business hours and services, as well as respond to reviews. 

  • You can claim your business on Google by creating a Google My Business account. 
  • You can claim your business on Yelp by creating a business account on Yelp. 

Do some digging into your community as well. It’s possible you may be able to add your business to a local directory like your town’s website.

You Have Website But Don’t See Results

That could be for a number of reasons. Maybe you just recently launched your site, maybe you still need to set up a Google My Business account or you still haven’t nailed down the right keywords to use. SEO is a long game strategy, it’ll take time to build the kind of momentum that brings results. Still, if you’ve hit a roadblock with yourSEO  marketing, consider: 

  • Reevaluating your keywords. 
  • Looking at engagement on the content you’re putting out. 
  • Reaching out to a consultant for advice. 

Should You Hire Professionals To Solve Your Problems?

Small business owners absolutely should consider hiring someone who specializes in SEO for SMB. Doesn’t matter if you’re tech savvy or not, search engine optimization requires a constant eye on marketing trends, search engine algorithm updates, and user behavior. It can be easy to fall behind while you’re running your business. 

This doesn’t mean that you need to hire someone full time. Depending on your level of need, you could try enlisting a consultant or an agency to help you meet your goals. 

  • If you’re comfortable managing your own web presence, consider an SEO specialist to do keyword research, audit your site, and recommend changes. Specialists are a great cost effective way to assist you while you take care of the rest. 
  • If you’d rather leave the website management to someone else then consider using a marketing firm or agency. Firms and agencies are staffed with professionals that specialize in every corner of marketing from SEO to social media, ensuring that your business reaps the benefit of a robust online presence.
  • If you’re a local business, hire someone in your own backyard. With research, any specialist can make a plan that works. But only someone local will tell you why it works. I.e. If you’re selling pizza in NYC, a marketing firm in Cleveland might be able to use their experience marketing for Pizza Hut, but only a digital marketing agency will tell you why your pies are the best in Hell’s Kitchen. 

Summing Up: Why SEO Is Important for Small Business?

Traditional avenues of reaching potential customers are disappearing. Today’s consumers have ad-blockers installed on their browsers, they throw away junk mail, they’re not interested in businesses approaching them. They want what they discover on their own. Whether they see someone share a link to your website on social media, they find a review of your business on Yelp, or you’re at the top of  their next search, SEO is how you get their eyes on your business.   

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Most Promising Ai Startups To Watch Now https://pwcartificialintelligence.com/most-promising-ai-startups-to-watch-now/ Mon, 20 Sep 2021 13:28:54 +0000 https://pwcartificialintelligence.com/?p=134 Artificial intelligence is the future of work. It is a beautiful tool in technology used to get faster results with less effort in daily activities, businesses, industries, etc. Simply put, it is a very productive tool for the 21st century. Countries where AI companies dominate mostly are the USA and China, other countries include The […]

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Artificial intelligence is the future of work. It is a beautiful tool in technology used to get faster results with less effort in daily activities, businesses, industries, etc. Simply put, it is a very productive tool for the 21st century.

Countries where AI companies dominate mostly are the USA and China, other countries include The U.K, Singapore, and Canada. Although each country has its different focuses but has the same goal. For instance, Chinese AI companies work on the internet of things, facial recognition, financial security, etc. For the U.S.A, the focus is on data analysis, autonomous driving, biotechnology, etc. Most of these AI startups are daily improving such that they have been attracting big investors. Some of them include: 

DARKTRACE

Darktrace was founded in 2013 and is located in the U.K with its headquarters at Cambridge. It is a cybersecurity company that utilizes artificial intelligence. Having identified a large number of unknown threats in the past, this company utilizes algorithms which are self-learning, to discover and respond to cyber threats in virtual networks, cloud networks, industrial controlled systems, and the internet of things.

AI REVERIE

AI REVERIE was listed by Forbes as one of the Top 25 machine learning startups to watch in 2020. It was founded in 2016 and is currently based in New York. This company is known for providing computer production models which makes data available for training on machine learning and AI algorithms to become easily accessible, productive and work with speed.

They also work on artificially manufactured data and Application programming interface for industries which includes agriculture, retail, defenses, etc.

This company has grown rapidly within a short period. Hence, it was also recognized by  Gartner as a cool vendor in artificial intelligence Technology, in 2020.

IN–DATA LABS

Founded in 2014, the headquarters of this company is located in Cyprus, with other branches in Belarus, the USA, and Singapore. This company has over 60 employees with core services in AI Solution Development, Computer Vision & OCR, Big Data & Predictive Analytics, AI Mobile App Development.  They charge at a rate of $50 – $99 per hour.

SENSE-TIME 

Since its inception in 2014, Sense Time group has grown to be the most valuable AI startup company in the world presently. It is located in Hong Kong and is valued at $7.7 billion. This brand offers a wide range of AI products which includes Smart Cities, Face Recognition, Object Detection, Fintech, Autonomous Driving, Computer Vision, Deep Learning, and Entertainment. Looking at the type of products this company offers, it is of no surprise that over 700 companies use SENSE-TIME’s services globally. This number is likely to increase before 2021. Keep an eye on this AI giant startup.

FOX ROBOTICS

Fox robotics is a warehouse and industrial automation company located in Austin, Texas, USA. They offer services which include artificial intelligence and computer vision for industrial robots, cloud services, cloud robotics, and self-driving cars.

ALATION

ALATION is a highly regarded company which headed the data catalog market. ALATION deals with the financial sector and offers services around it. These services include the use of artificial intelligence to interpret and explain data, data search, data discovery, data governance, data stewardship, analytics, and digital transformation.

This brand uses the combination of machine language and human insights to solve data and metadata issues. They also have investors which include Icon, Salesforce ventures, Costanoa, Sapphire, and Data Collective.

Popular brands that use the services of this start-up include American family Insurance, Pfizer, Munich, Finnair, Cisco, AbbVie, U.S Foods, and Scandinavian Airlines. You should be on the lookout for this thriving start-up, too!

HORIZON ROBOTICS

Rated as the third-highest funded artificial intelligence startup, this brand has raised $700 million to achieve its goal. They specialize in embedded Artificial intelligence, and they lead the industry. They plan to design the human brain in the form of hardware. They are also designing Artificial intelligence software which would be infused in self-driving cars to help the cars in decision making and influence their perception.

They have a vision of equipping over a thousand devices with embedded Artificial intelligence so that these devices can be able to interact with the Internet of things. They have a globally accepted suite and an engineering team. They are also currently being supported by the prestigious R & D team with a wide range of experience in the industry.

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Digital Marketing Trends in 2021 https://pwcartificialintelligence.com/digital-marketing-trends-in-2021/ Mon, 03 May 2021 12:38:45 +0000 https://pwcartificialintelligence.com/?p=42 Digital marketing instantly responds to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.

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Digital marketing instantly responds to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.

2021 is the year of massive growth in video marketing on social media. According to Cisco, in 2019, 74% of internet traffic is from videos. Yes, we watch video content more often than we read it in text.

Cybermarketing

Engagement mechanics through apps, QR tags, VR and AR realities, digital animation – all of these tools will continue to be used by brands to offer customers an interesting and memorable experience. Collaborations of brands and visits to # esports are becoming relevant. In general, cybermarketing will develop and deepen, but not as fast as expected last year, as technology products require substantial resources.

MORE personal

Featured content will become even more targeted. Advertising is shown not only to “women 25-35” who are subscribed to mother groups, but also to those who have “two sons” or “three daughters”. Users have ceased to be annoyed that there is someone in their smartphone who monitors requests and correspondence in instant messengers. Sites select # content based on our interests and this is no longer annoying.

Nativochka

Native ads will retain a high viral effect. Materials on news feeds, special projects in the media, activities and collaborations with opinion leaders – increase the company’s citation index in social media and the media.

Human Friends – CHAT BOTS

Why haven’t you bothered yet? It’s simple. Internet marketers see chatbots as an opportunity to further automate the stages of working with a client, increase consumer loyalty, and transfer some elementary tasks to “virtual sellers”. And, as a result, direct conversions.

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Big Brother or Big Data https://pwcartificialintelligence.com/big-brother-or-big-data/ Thu, 16 Jul 2020 10:41:07 +0000 https://pwcartificialintelligence.com/?p=28 Google and Apple are building their ecosystems by limiting third-party access to data. And users are afraid of surveillance, but want to receive relevant content.

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Google and Apple are building their ecosystems by limiting third-party access to data. And users are afraid of surveillance, but want to receive relevant content. Co-founder of the advertising platform Buzzoola Natalia Solodukhova and CTO of the project Anton Gavrish talk about what is happening in the advertising target market and what role AI plays in this.

The accuracy of ad personalization is growing every year, while privacy issues are becoming more acute. There are many stories on the Internet about “sinister targeting” – advertising content on websites and in social networks, which frighteningly accurately corresponded to the user’s requests or obsessively reminded him of unpleasant events. WIRED magazine recently wrote about a girl who had a failed wedding, but for several months she received targeted special offers for newlyweds, and online stores persistently reminded her of her anniversary.

Sponsored messages also change content and tone, adapting to the views of different audience segments. For example, the oil company Exxon shows liberals content that expresses its concern for the environment, while conservatives, on the contrary, issues a link to a petition against the regulation of the oil industry. There are other precedents when algorithms know more about a person than himself. For example, TikTok often offers content to users by anticipating and even predicting their preferences, such as sexual orientation. Historian and futurologist Yuval Noah Harari wrote about this – he suggested that at some stage, machine learning-based algorithms began to control our tastes and even our will.

However, the possibilities of an advertising target are often overestimated. For example, the assumptions about wiretapping, which our smartphones are conducting in the background, have not yet been confirmed, although some applications do collect audio data with the permission of users (only we give it unconsciously, mindlessly ticking the Terms & Conditions). In many cases, we build conspiracy theories around banal coincidences. So, in the early 2010s, the media spread a story about a teenage girl who hid her pregnancy from her parents. But a promotional mailing from Target supermarket betrayed her position – the company sent the girl discount coupons for clothes and furniture for babies, and the family learned about the secret pregnancy. Many facts in this story do not agree, and even data analysts question the story – trading networks regularly hold promotions for certain goods, and this is just such a case.

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Predict and reduce customer churn with machine learning https://pwcartificialintelligence.com/predict-and-reduce-customer-churn-with-machine-learning/ Wed, 01 Jul 2020 12:43:22 +0000 https://pwcartificialintelligence.com/?p=45 This article focuses on the use of machine learning to prevent customer churn. Using the example of one client, we will show how to identify a need, a problem, a solution, and key benefits.

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This article focuses on the use of machine learning to prevent customer churn. Using the example of one client, we will show how to identify a need, a problem, a solution, and key benefits.

Customer churn is the term used when an existing customer stops using a company and / or stops buying its products. In other words, the client decides to sever their ties with the company. Some types of churn cannot be prevented – for example, moving to another country. This outflow is classified as a non-targeted outflow. In this article, we’ll focus on another class of customer churn – addressed churn.

Problem: A leading multinational bank focuses on private banking. The bank has faced an increased outflow of clients over the past period due to increased competition in the market. The bank possesses a large volume of customer data, but does not use it effectively.

In addition, the bank wants to understand the factors affecting capital outflows so that they can be more proactive in addressing such issues, and not just react after the fact. The real challenge and need is to reduce churn, stabilize the business, and increase profits.

Solution: Using an AI-based platform, the bank began to detect characteristics that caused customer churn. These patterns were identified automatically by the sophisticated machine learning algorithms underlying them. In addition, the customer churn profile has identified high-yield customers at risk. Proactive campaigns are now running regularly to ensure they can retain such customers before they leave.

As we saw in the example above, one of the leading multinational banks was able to use an AI-powered platform to understand why their customers are leaving. Now they can actively fight capital flight. Note that all insights were discovered automatically, without spending 100 hours manually discovering the data or writing a single line of code.

The system used the underlying machine learning algorithms to answer specific business questions and discover hidden insights in the data.

Bank employees can now clearly understand the profiles of customers who leave. They can reach out to existing customers who fit that profile and take proactive steps to reduce churn.

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