Digital marketing instantly responds to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.
2021 is the year of massive growth in video marketing on social media. According to Cisco, in 2019, 74% of internet traffic is from videos. Yes, we watch video content more often than we read it in text.
Cybermarketing
Engagement mechanics through apps, QR tags, VR and AR realities, digital animation – all of these tools will continue to be used by brands to offer customers an interesting and memorable experience. Collaborations of brands and visits to # esports are becoming relevant. In general, cybermarketing will develop and deepen, but not as fast as expected last year, as technology products require substantial resources.
MORE personal
Featured content will become even more targeted. Advertising is shown not only to “women 25-35” who are subscribed to mother groups, but also to those who have “two sons” or “three daughters”. Users have ceased to be annoyed that there is someone in their smartphone who monitors requests and correspondence in instant messengers. Sites select # content based on our interests and this is no longer annoying.
Nativochka
Native ads will retain a high viral effect. Materials on news feeds, special projects in the media, activities and collaborations with opinion leaders – increase the company’s citation index in social media and the media.
Human Friends – CHAT BOTS
Why haven’t you bothered yet? It’s simple. Internet marketers see chatbots as an opportunity to further automate the stages of working with a client, increase consumer loyalty, and transfer some elementary tasks to “virtual sellers”. And, as a result, direct conversions.