Technology – Perspective of Artificial Intelligence https://pwcartificialintelligence.com Artificial Intelligence Fri, 06 Oct 2023 08:56:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://pwcartificialintelligence.com/wp-content/uploads/2021/06/cropped-Artificial-intelligence-32x32.png Technology – Perspective of Artificial Intelligence https://pwcartificialintelligence.com 32 32 Enhancing Warehouse Safety with AI: A New Era of Risk Management https://pwcartificialintelligence.com/enhancing-warehouse-safety-with-ai-a-new-era-of-risk-management/ Fri, 06 Oct 2023 08:56:33 +0000 https://pwcartificialintelligence.com/?p=222 Safety stands as the cornerstone of every successful warehouse operation, where the well-being of both workers and assets plays a pivotal role. Traditionally, ensuring warehouse safety has relied on established protocols and vigilant supervision. However, with the rapid integration of artificial intelligence (AI) into various industries, warehouses in Canada are witnessing a transformative shift in […]

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Safety stands as the cornerstone of every successful warehouse operation, where the well-being of both workers and assets plays a pivotal role. Traditionally, ensuring warehouse safety has relied on established protocols and vigilant supervision. However, with the rapid integration of artificial intelligence (AI) into various industries, warehouses in Canada are witnessing a transformative shift in risk management. This article delves into the world of AI-powered safety technologies, highlighting their significant impact on enhancing safety within Canadian warehouses.

Used Pallet Racking Integration with AI: Advancing Warehouse Safety and Efficiency

The integration of used pallet racking with artificial intelligence (AI) technologies presents a forward-looking approach that encapsulates both cost-effectiveness and safety enhancement. In the ever-evolving landscape of warehouse management, this integration is a prime example of how innovation and sustainability can work hand in hand.

Optimized Layout Design

AI-powered algorithms can play a pivotal role in designing an optimized layout for used pallet racking within a warehouse. By analyzing historical data and considering factors like item popularity, turnover rates, and storage requirements, AI can recommend the most efficient arrangement of pallet racking. This not only maximizes space utilization but also minimizes the risk of accidents caused by cramped or inefficient layouts.

Predictive Maintenance for Racking Systems

Just as AI predicts the maintenance needs of machinery, it can also be applied to used pallet racking. By continuously monitoring factors such as load distribution, stress levels, and wear patterns, AI algorithms can predict when a racking system might require maintenance or replacement. This proactive approach prevents potential hazards arising from damaged or weakened racking components, contributing to overall warehouse safety.

Real-time Monitoring of Load and Stability

AI-powered sensors embedded within pallet racking can provide real-time insights into load distribution and stability. This information is crucial for preventing overloading, ensuring even weight distribution, and identifying any signs of structural compromise. In case of deviations from the expected load patterns, the AI system can trigger alerts, prompting immediate action to rectify the situation before it escalates into a safety concern.

Integration with Warehouse Management Systems (WMS)

AI-enabled warehouse racking can seamlessly integrate with a Warehouse Management System (WMS). This integration allows for dynamic adjustments in racking configurations based on real-time inventory data and order fulfillment requirements. For instance, the AI system can recommend reorganizing pallets to ensure efficient picking routes, reducing unnecessary movement and potential accidents.

Enhanced Safety Measures

In conjunction with AI-driven safety technologies like predictive maintenance and real-time monitoring, racking systems can contribute to a comprehensive safety approach. By integrating AI-powered sensors that detect unusual vibrations, shifts, or anomalies in racking systems, warehouses can respond proactively to potential risks. This ensures the safety of both workers and inventory.

TOP-10 interesting facts about warehouses and their integration with artificial intelligence (AI)

  1. AI Market Growth in Warehousing: The adoption of AI in the warehousing industry is rapidly increasing. According to Grand View Research, the global warehouse management system market size is projected to reach $5.72 billion by 2028, driven by the growing demand for AI-driven optimization and automation.
  2. AI-Powered Robotics: AI-powered robots are becoming a common sight in warehouses. These robots can autonomously navigate through warehouse aisles, pick items, and even collaborate with human workers. Companies like Amazon and Alibaba are already using such robots to enhance their order fulfillment processes.
  3. Voice-Controlled Warehouses: Voice recognition technology, a subset of AI, is transforming warehouse operations. Workers equipped with voice-controlled devices can receive instructions and communicate with warehouse systems hands-free, improving efficiency and reducing errors.
  4. AI for Demand Forecasting: AI is revolutionizing demand forecasting in warehouses. Machine learning algorithms analyze historical data, market trends, and even external factors like weather to predict product demand more accurately. This leads to optimized inventory levels and reduced overstock or stockouts.
  5. Warehouse Drone Applications: Drones equipped with AI-enabled computer vision are finding applications in warehouses for inventory tracking and monitoring. These drones can quickly scan and analyze shelves, ensuring accurate inventory counts and efficient restocking.
  6. AI-Driven Route Optimization: AI algorithms optimize picking routes in warehouses, reducing the time and distance workers need to travel while fulfilling orders. This streamlines operations, boosts productivity, and minimizes worker fatigue.
  7. Reducing Accidents with Computer Vision: AI-powered computer vision systems can identify and prevent potentially dangerous situations in real-time. For instance, they can detect if a worker is in an unsafe zone or if a forklift is operating too close to an obstruction, enhancing overall safety.
  8. Sustainable Warehousing with AI: AI can aid in energy optimization and sustainability efforts within warehouses. Smart lighting and heating systems, powered by AI, can adjust based on occupancy levels, leading to reduced energy consumption and operational costs.
  9. AI-Enhanced Customer Experience: AI isn’t limited to the warehouse floor; it also influences customer experience. Chatbots and virtual assistants powered by AI provide real-time order tracking, resolve customer inquiries, and offer personalized recommendations, improving customer satisfaction.
  10. Human-AI Collaboration: AI isn’t replacing humans in warehouses; it’s complementing their skills. The synergy between AI’s data analysis capabilities and human decision-making leads to more informed choices, better resource allocation, and improved operational outcomes.

Success Stories: AI-Driven Safety Measures in Canada

Canadian warehouses are embracing AI-driven safety measures with remarkable results. One such success story is from a Toronto-based warehouse that specializes in automotive parts distribution. By combining real-time monitoring with predictive maintenance, they achieved a 50% reduction in accidents and a 20% increase in operational efficiency within a year. Furthermore, this warehouse effectively integrated used pallet racking into its layout while prioritizing AI-powered safety measures. 

Future Trends and Conclusion

The convergence of AI and warehouse safety paints a promising picture for the future. As AI technology continues to evolve, we can expect even more sophisticated safety solutions. By leveraging predictive maintenance, real-time monitoring, autonomous responses, and wearable devices, Canadian warehouses are shaping a safer working environment for all. As we journey toward this new era of risk management, the message is clear: AI is not just the future of warehousing — it’s the present.

The integration of used racking with AI technologies represents a symbiotic relationship that advances both warehouse efficiency and safety. From optimizing layout design and enabling predictive maintenance to facilitating real-time monitoring and seamless integration with WMS, the possibilities are promising. This innovative fusion underscores the adaptability and transformative potential of AI in the realm of warehousing. 

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AI Supremacy: Professions Soon to be Substituted by Artificial Intelligence https://pwcartificialintelligence.com/ai-supremacy-professions-soon-to-be-substituted-by-artificial-intelligence/ Fri, 21 Jul 2023 09:00:04 +0000 https://pwcartificialintelligence.com/?p=205 The Dawn of the AI Era As we progress further into the 21st century, Artificial Intelligence (AI) continues to revolutionize various industries, raising questions about the future of many professions. A study by the McKinsey Global Institute predicts that by 2030, around 800 million jobs worldwide could be replaced by automation. While this technological breakthrough […]

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The Dawn of the AI Era

As we progress further into the 21st century, Artificial Intelligence (AI) continues to revolutionize various industries, raising questions about the future of many professions. A study by the McKinsey Global Institute predicts that by 2030, around 800 million jobs worldwide could be replaced by automation. While this technological breakthrough facilitates efficiency and accuracy, it could also render several occupations obsolete. Let’s delve into the details of the professions predicted to be overtaken by AI in the not-so-distant future.

Healthcare Professionals

Healthcare has witnessed significant transformations due to AI. Innovative technologies are streamlining diagnoses, medical imaging interpretation, and even patient monitoring. AI algorithms have demonstrated the ability to detect conditions such as cancer with similar or even superior accuracy compared to human physicians. The adoption of AI doesn’t suggest that doctors will become obsolete, but it could replace specific roles, especially those revolving around diagnostics and routine check-ups.

Financial Analysts and Accountants

Financial services and accounting, characterized by a high volume of repetitive tasks and number-crunching, are ripe for AI disruption. Machine learning algorithms can analyze financial markets, predict trends, and provide actionable insights faster and more accurately than humans. Similarly, AI can automate routine accounting tasks, reducing the need for human intervention. However, while AI will take over mundane tasks, it will enable financial analysts and accountants to focus on strategic planning and decision-making roles.

Transportation Jobs

Autonomous vehicles are no longer a figment of the imagination; they are becoming a reality. The advent of self-driving technology could replace jobs involving trucking, taxi services, and delivery services. Companies like Waymo, Tesla, and Uber are investing billions into perfecting autonomous driving technologies, which will inevitably transform the transportation industry.

Retail Workers

Automation and AI are increasingly prevalent in the retail industry, from automated checkout systems to chatbots and AI personal shopping assistants. Amazon’s cashier-less “Go” stores provide a glimpse into the future where AI technology could potentially replace millions of retail jobs.

A Paradigm Shift in the Entertainment Industry

While AI’s influence spans across multiple sectors, its impact on the entertainment industry has been substantial. AI is not only changing how entertainment is produced and consumed, but also how we engage with it. Let’s take a closer look at the online casino industry to understand how AI is reshaping this sector.

Online Casino Dealers

As AI becomes more advanced, the need for human intervention in online casinos is decreasing. Traditional human croupiers are being replaced by AI croupiers in online platforms. An example is LegjobbKaszino.hu, a detailed online casino review site known for its fast payouts, where artificial intelligence is used to manage games such as poker, blackjack and roulette. These artificial intelligence croupiers not only optimize performance but also eliminate human error, providing users with a more seamless gaming experience.

AI technology has also enabled online casinos to optimize their payout systems. This ensures that players receive their earnings quickly and accurately, enhancing the overall customer experience. Online casinos with fast payouts that are featured on LegjobbKaszino.hu are becoming the norm thanks to artificial intelligence.

Further Examples of AI Impact

Education Sector

AI’s influence extends to the realm of education as well. AI-powered tutoring systems can offer personalized instruction to students, adapting to their learning pace and style. The technology can also automate administrative tasks such as grading and scheduling, which could potentially reduce the demand for some roles within the education system.

Customer Service

Many organizations are already implementing AI chatbots to handle their customer service. These bots can provide instant responses to customer inquiries, enhancing efficiency and customer satisfaction. As these technologies become more refined, we may see a further decline in human-operated customer service roles.

Journalism

AI’s ability to process and analyze large volumes of data swiftly also has applications in journalism. News organizations are starting to use AI to automate the creation of news reports, particularly for financial and sports news. While it’s unlikely that AI will replace all types of journalism, it could replace certain roles that involve the reporting of objective facts.

Adapting to an AI-Driven World

As AI continues to encroach upon traditional job roles, it’s important for workers to adapt and acquire new skills to remain employable. Fortunately, the AI revolution is also creating new job opportunities in sectors such as data science, machine learning, and AI ethics.

New Opportunities

While AI may replace certain jobs, it is also generating new ones. Roles like AI specialists, data scientists, machine learning engineers, and AI ethics consultants didn’t exist a few decades ago. These are now some of the fastest-growing job categories. As AI continues to advance, we can expect the emergence of more such roles that require a deep understanding of AI, data analysis, and ethical considerations.

The Importance of Upskilling

In light of AI’s ongoing impact on the job market, lifelong learning and upskilling have become essential. People need to develop new skills that complement AI technology. This includes skills related to data analysis, AI operation and maintenance, and even skills related to understanding and addressing ethical issues arising from AI use.

The Changing Landscape

The introduction of AI into the workforce is bringing about profound changes. While AI is projected to replace many jobs, it is also expected to create new opportunities. The key to thriving in this new landscape lies in our ability to adapt and acquire the skills needed to work alongside AI.

In the end, we must remember that technology is a tool created by and for humans. Its goal is to aid us, to make our lives more efficient, and to open up new possibilities. As AI takes over certain tasks, it gives us the opportunity to focus on more complex, creative, and interpersonal tasks — areas where humans still excel. As we continue to navigate this exciting new era, it is clear that our adaptability and ingenuity will guide the way.

The rapid development and integration of AI across different sectors signal a future where many jobs will be supplanted by this technology. However, this doesn’t necessarily mean that AI will take away all jobs. It will likely create a shift in the job market, where new opportunities related to AI and other tech fields will emerge. It is therefore incumbent on us to adapt and upskill ourselves to stay relevant in this fast-changing world.

While the idea of machines replacing humans in various fields might seem intimidating, it is essential to remember that AI, at its core, is a tool. It exists to help us improve our productivity and accuracy, giving us more room to focus on strategic and creative tasks, thereby pushing the boundaries of human potential.

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Artificial Intelligence in Healthcare: A Leap Beyond Human Capabilities https://pwcartificialintelligence.com/artificial-intelligence-in-healthcare-a-leap-beyond-human-capabilities/ Wed, 19 Jul 2023 07:22:06 +0000 https://pwcartificialintelligence.com/?p=201 The Advent of AI in Healthcare Artificial Intelligence (AI) has permeated numerous industries with unprecedented vigor, demonstrating remarkable capabilities in automating and augmenting various processes. Among the many sectors affected by this technological revolution, healthcare stands out as a particularly compelling case study. AI’s integration into healthcare has not only introduced efficiencies but, in many […]

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The Advent of AI in Healthcare

Artificial Intelligence (AI) has permeated numerous industries with unprecedented vigor, demonstrating remarkable capabilities in automating and augmenting various processes. Among the many sectors affected by this technological revolution, healthcare stands out as a particularly compelling case study.

AI’s integration into healthcare has not only introduced efficiencies but, in many areas, has proven to be more effective than human intervention. This article aims to delve into the facets of healthcare where AI has shown to be more productive than humans.

Medical Imaging and Diagnostics

One of the most significant areas where AI has demonstrated superior productivity compared to humans is in medical imaging and diagnostics. By leveraging AI, radiologists can evaluate hundreds of images within minutes, which would typically take hours if done manually.

Advanced machine learning algorithms can now identify patterns and anomalies in medical imaging with remarkable accuracy. For instance, AI has shown incredible proficiency in detecting conditions such as cancer, cardiovascular diseases, and neurological disorders from MRIs, CT scans, and X-rays.

Notably, AI tools can tirelessly work 24/7, increasing productivity significantly while maintaining a high level of accuracy, which can be especially beneficial in tackling large backlogs of cases.

Drug Discovery and Development

The traditional drug discovery and development process is notoriously lengthy, costly, and fraught with potential failure. AI, however, is changing this narrative by enhancing productivity and accuracy in this field.

AI-powered systems can analyze massive databases of existing drugs and potential compounds, predicting how they might interact and their potential effectiveness for various diseases. This use of AI significantly reduces the time and resources required for drug discovery, making it a more productive alternative to traditional human-centric methods.

AI’s Foray into the Entertainment Industry

While the impact of AI is profound in the healthcare sector, it’s also disrupting the entertainment industry, particularly online casinos. As AI continues to evolve, it is taking over certain roles that were traditionally managed by humans, leading to more efficient and reliable operations.

Online Casinos

A prominent example is LegjobbKaszino.hu, an online casino known for its fast payouts. The use of AI in managing games and ensuring the smooth processing of transactions has proven to be extremely productive. AI’s capacity to work tirelessly around the clock ensures that games are available whenever players wish to engage, and transactions are processed swiftly, allowing players to receive their payouts promptly.

AI’s capabilities go beyond the operational aspect; it also plays a pivotal role in maintaining the fairness of games and detecting any fraudulent activities. AI algorithms can analyze patterns of play and detect any irregularities, ensuring a fair and safe gaming environment.

AI in Predictive Healthcare

Beyond diagnostics and drug discovery, AI’s impact extends to predictive healthcare – a field aimed at predicting the likelihood of disease, helping healthcare providers to intervene proactively.

AI models can process vast amounts of data, including demographics, genetics, and lifestyle factors, to identify individuals at risk of developing certain conditions. For instance, Google’s DeepMind developed an AI system that can predict the onset of acute kidney injury up to 48 hours before it occurs, providing clinicians with valuable time to intervene.

AI-driven predictive analytics also has the potential to transform the management of chronic diseases such as diabetes, heart disease, and mental health conditions. By continually monitoring patient data, AI systems can alert clinicians and patients to potential health issues before they become severe, thereby improving patient outcomes and healthcare productivity.

AI and Personalized Medicine

Another promising area where AI has shown immense potential is personalized medicine. By analyzing a patient’s genetic makeup, lifestyle, and health history, AI can help clinicians devise personalized treatment plans.

This ability of AI to handle and analyze vast amounts of individual data makes it more productive than traditional methods. AI can identify minute variations in a patient’s genes, predict their susceptibility to specific diseases, and suggest the most effective treatment approach.

A Nod to the Future – AI in Telemedicine

The recent pandemic has spurred the rapid development of telemedicine. AI, being an integral part of this surge, has contributed significantly to its success. From AI-powered chatbots providing preliminary diagnoses to AI systems monitoring patient vitals remotely, these innovations are streamlining healthcare delivery and making it accessible even in remote areas.

AI in Mental Health

Mental health is another domain where AI has shown immense potential. AI can analyze data from a patient’s speech, text inputs, and even social media activity to detect signs of mental health conditions like depression and anxiety. By flagging these conditions early, AI systems can ensure that individuals receive timely and appropriate care.

AI’s Unstoppable March

The applications of AI in both healthcare and the online casino industry showcase its transformative potential. From enhancing diagnostic capabilities to expediting drug discovery and ensuring smooth casino operations, AI has demonstrated productivity levels that surpass human capabilities in many respects.

However, it’s essential to note that while AI has shown tremendous potential, human oversight remains crucial. Despite its productivity, AI tools are only as good as the data they’re trained on and the algorithms they use.

As we continue to explore AI’s potential, it’s clear that its integration isn’t about replacing humans but rather about augmenting our abilities and improving productivity. AI presents us with the opportunity to achieve more, in less time, and often with greater accuracy – a prospect that resonates across all sectors, from healthcare to entertainment.

As AI continues to evolve, we can anticipate further breakthroughs and enhanced productivity in numerous fields. Its successful integration across different sectors, such as in healthcare and online casinos like LegjobbKaszino.hu, underscores the dawning of a new era where AI and humans work together towards more efficient and effective solutions.

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The Internet of Behavior: Data Gathering for Human Behavior https://pwcartificialintelligence.com/the-internet-of-behavior-data-gathering-for-human-behavior/ Thu, 18 Aug 2022 07:15:36 +0000 https://pwcartificialintelligence.com/?p=174 The Internet of Behavior (IoB) is the gathering of data that offers important information on client behaviors, interests, and preferences. The data collected from users’ online activities is essential to understand how they behave. The IoB uses this information and other factors like demographics and psychographics when creating marketing strategies tailored just for them. The […]

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The Internet of Behavior (IoB) is the gathering of data that offers important information on client behaviors, interests, and preferences. The data collected from users’ online activities is essential to understand how they behave. The IoB uses this information and other factors like demographics and psychographics when creating marketing strategies tailored just for them.

The internet has changed how we interact with each other in society; it has also altered how marketers collect consumer behavior data. What does this mean for businesses?

This article will explore some key points about behavioral data analysis and discuss what it means for business owners looking to improve their customer experience by better understanding their customers’ needs and desires.

What Is the Internet of Behavior and How Does It Work? 

The Internet of Behavior (IoB) collects and analyzes essential information on client behaviors, interests, and preferences. From a behavioral psychology point of view, this means understanding how consumers interact with their environment to ultimately influence future behaviors, both online and offline. 

This data is collected via various digital sources such as websites or apps. Data can be gathered from a variety of sources, such as: 

  • Clickstream data (the items that consumers view and click on when visiting websites or using apps)
  • Social media monitoring (posting comments about brands in social networks; liking pages; following individuals with the same interests), and server logs. 

This information is then analyzed to understand consumer interests, preferences, and behavior. For example:

  • Consumers might visit a fashion retailer’s website several times a week but never purchase anything; this would show up as many page views without conversions in the clickstream data. The company could then send promotional emails to convert these consumers into buyers by offering them a discount code.
  • Consumers might like several pages of their favorite social media; they could then be sent promotional messages for trending items and appreciated by other individuals, encouraging them to buy something they might not have otherwise purchased (e.g., my friends love this product too).
  • Server logs would show when consumers visit the site, how long they stay on each page, and what search terms were used to find the website. The company could use this information to understand their customers’ purchasing preferences by seeing if certain products or services correlate with extended visits (which indicate interest in that product/service).
  • Consumers might link their social media accounts to a brand’s website and then be prompted to share pictures of themselves using the product. This would give brands insight into not only how consumers use their products, but also what types of images other users post so they can better target content at these individuals in future ads (e.g., if lots of people post pictures of themselves using the product while on holiday, this might encourage brands to create a new ad campaign geared towards getting people excited for upcoming vacations).
  • Consumers might make a purchase and then be prompted by an app or website to review their experience. The data gathered from these reviews could help companies better understand the benefits of their product/service.
  • Consumers might click on a link in an email to visit the brand’s website but then abandon their cart if there are no reviews for that particular item or it doesn’t have many likes compared to other products within its category. This would highlight how vital user feedback is when purchasing items online so brands can ensure they are collecting reviews and encouraging customers to like their products.
  • Consumers might search for a product on Google but not purchase it because the price is too high; brands can use this information to understand how consumers interact with pricing. In future ads, they offer discounts where possible or highlight other benefits of choosing their brand over competitors.
  • Consumers might visit a retail website in the middle of July or December, indicating that these times are when they want to shop. Brands can use this information to understand how consumers interact with their marketing campaigns. They know what types of content to share at specific times throughout the year (e.g., during December, brands might share Christmas-specific marketing content).

The Pros and Cons of This Technology

It can help brands;

  • Understand client behaviors, interests, and preferences.
  • Identify the best times to market products/services to clients.
  • Know if their marketing campaigns are having any effect on consumer purchases or online behavior.

The downside of this technology is a risk for invasion of privacy because data can be linked to specific users. That could result in consumers losing trust in brands, which would cause them to stop purchasing their products/services. 

How the Data Gathered From the Internet Can Be Used 

  1. Companies can use the data to understand their clients better and engage with them more appropriately, leading to higher customer satisfaction.
  2. Marketers could also use this information for unethical purposes by creating targeted marketing campaigns based on specific individual’s behaviors, interests, or preferences (e.g., if someone likes lots of pages related to health and fitness, marketers might use this information to create targeted ads that suggest they should eat more fruits/vegetables).
  3. Some companies could also choose to purchase data illegally, which would be unfair because it would give them insight into consumers’ activities without their knowledge. This type of action can result in consumers losing trust in brands, which would cause them to stop purchasing their products/services.
  4. Companies could choose not to continue engaging with consumers if they become aware that the collected data is used for unethical purposes (e.g., companies often make it clear in their privacy policies what information will be gathered and how it might be shared).

Benefits and Applications of This Technology

  1. Companies can use the data gathered from consumers to improve their marketing campaigns, attracting a larger audience and engaging with them more appropriately, resulting in higher customer satisfaction.
  2. Marketers could also use this information for good by creating targeted marketing campaigns based on specific individual’s behaviors, interests, or preferences (e.g., if someone likes lots of pages related to health and fitness, marketers might use this information to create targeted ads that suggest they should eat more fruits/vegetables).
  3. Some companies could choose not to engage with consumers if they become aware that the collected data is used for unethical purposes (e.g., companies often make it clear in their privacy policies what information will be gathered and how it might be shared).

How You Can Use This Information to Your Advantage in Life

If you want to learn about yourself, this is a valuable technology – it gives insight into your digital footprint. It helps businesses gather information on their customers’ behaviors for marketing purposes.

The Internet of Behavior is a term used to gather data from user behaviors online, which can be considered an advantage or disadvantage depending on your point of view. This information could explain certain aspects of users’ behaviors and preferences that might seem confusing at first sight to some people.

The Internet of Behavior provides us with data collection regarding online user behavior. This has exciting implications in the life of an individual as well as in businesses.

Security Tips for Protecting Yourself Online

  • Keep your passwords secure.
  • Change the default password on any device you are using
  • Use different passwords for each account, especially the ones related to banking or financial statements. You can use a program like LastPass or KeePass that generates safe and complex passwords for all of your online accounts. Then store them in an encrypted file.
  • Don’t use the same password for all of your accounts
  • Avoid using public computers or internet cafes to access personal information on any account you have, as it is easier to hack into those systems and take advantage of them. Use a secure computer only to check private data online, such as bank statements, etc.)
  • Avoid using public WIFI, as it is easier for someone to hack into
  • Use a VPN service when accessing the information on the internet. This way, you can protect yourself from hackers trying to steal your data.
  • Update your computer and all of the software you are using on it
  • Avoid downloading any information that might seem fishy or seems like it is not hosted on a safe website
  • Never click any hyperlink if it has been sent to you via an email by someone you don’t know. If there is something significant regarding your account or financial information, the email will usually come from a reputable source
  • Be careful about what you’re sharing on social media, and be extra cautious of any hyperlinks that might look like they are coming from friends but end up taking you to suspicious websites.
  • Remember that anything that is shared online can always be found if someone looks hard enough for it.
  • Use two-factor authentication (two steps verification) on any account that supports this type of security. This adds another layer of protection by asking you to enter a code sent via text message or email when trying to log in from an unrecognized device.
  • Make sure your computer is protected with updated antivirus software
  • Always keep your antivirus software up to date
  • Check for any suspicious activity in your accounts every few weeks. If you notice something out of the ordinary, report it immediately and change all passwords if necessary.

Conclusion

It is essential to be aware of the implications of the Internet of Behavior in our lives and how it has significant consequences for businesses trying to gather data regarding their customers’ behaviors. As a user, you need to be cautious about what information you share online. This way, we can take advantage of this valuable tool positively and benefit everyone involved.

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AI and Gaming: Here Is How AI Is Making Gaming Better https://pwcartificialintelligence.com/ai-and-gaming-here-is-how-ai-is-making-gaming-better/ Thu, 18 Aug 2022 07:12:31 +0000 https://pwcartificialintelligence.com/?p=170 We are living in an AI-driven world. You can see it everywhere, from Netflix to Facebook Messenger to Google Home. The way things have changed is mind-boggling. If you’ve been a gamer for a while, you probably remember the very first generation of console games had little to no talk of artificial intelligence. Even if […]

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We are living in an AI-driven world. You can see it everywhere, from Netflix to Facebook Messenger to Google Home. The way things have changed is mind-boggling.

If you’ve been a gamer for a while, you probably remember the very first generation of console games had little to no talk of artificial intelligence. Even if there were AI elements within games, they didn’t seem relevant to the single-player experience.

Over time, developers have made giant leaps toward using artificial intelligence in their software programs. For a game to thrive, numerous factors must come into play, from new gaming consoles to graphics and content. By now, we have come to understand the enormous benefits of AI. As artificial intelligence continues to evolve, it is becoming more useful in the gaming community. Below are some of the reasons why.

1. AI-Based Opponents

AI-based opponents are the perfect tool to bring a new level of realism to games. The AI aims to beat human players at their own game, so it will know how to use strategy and tactics to win. 

This means it won’t just blindly attack you when you enter a room or respond in a certain way to your actions. Instead, it will carefully plan out its attacks and use them against you, so you don’t have an easy time staying alive.

2. AI for Improving Graphics

AI is already helping develop graphics for games. It is possible to use artificial intelligence to create more realistic graphics so players can see more detail in their games. In addition, AI can also improve a game’s visual quality by making it more lifelike. AI can also create special effects like water splashing or fire roaring.

The use of AI to improve graphics in a game is one of the most common uses of AI today. This is so popular because it allows developers to make their games more realistic without spending additional money on developing graphics software or hiring others who can do this work. The result is that they can save money while maintaining their quality standards and giving players what they want: a better experience.

3. AI for Licencing

AI is making gaming better in several ways. One of the most common ways AI plays a role in gaming is to ensure proper licensing. 

It can be difficult for developers to ensure that their game has proper licensing correctly, especially for an older system. This can lead to legal issues and mean players have to pay more for the game.

Sites such as https://betting-sider.net/betting-sider-uden-dansk-licens/ ensure they are properly licensed, so gamers are comfortable partnering with them.

AI can help with this by checking whether or not a game has been properly licensed before it goes live on sale. If it hasn’t been licensed properly, it won’t sell as well and may even result in legal action against the developer or publisher.

4. AI for Character Development and Story Arcs

Many players have been asking for more game character development and story arcs. AI is the perfect solution.

AI can help you develop your characters and their stories by giving them new skills, traits, and features. You can also use AI to create dynamic story arcs where the character changes based on the player’s actions or choices.

For example, imagine a game where you’re playing as a soldier who’s been sent on a mission. You might encounter a group of rebels trying to take over an area, so your character will have to fight them off. The story could go in many different directions depending on how you play the game.

For example, if you choose not to fight with your team but instead try to sneak past them, then maybe they’ll see something that makes them suspicious of you, and they’ll chase after you while they’re still outnumbered. If they catch up with you and attack, then maybe one of them will get hurt from their injuries during combat and need medical treatment before they die from their wounds later on in the game!

5. AI for NPC Interactions

NPC interactions are one of the biggest challenges for game developers. Creating a convincing game character that can act as a believable person in a game is no easy task.

The problem is that human actors will only play a role if given more freedom and less realism. For example, they won’t feel like they have any impact on the game world because they are not allowed to move around and make decisions on their own.

In contrast, AI-controlled characters (NPC) can interact with the player differently depending on how the AI is programmed. You can change the level of realism by adjusting variables such as difficulty levels, dialogue choices and personality traits.

6. AI for Making Predictions and Decisions

In gaming, AI makes predictions and decisions for players. AI is making predictions about the outcome of a game or a competition. Sometimes, it can predict what will happen in the next second based on past events. In other cases, it can make educated guesses about how a player will respond to different situations.

For example, you can use AI to determine when to attack or defend. You can look at previous game results and compare them against similar situations. AI can also look at data from the last games to predict future outcomes. This information helps developers make better games more engaging and fun for players.

7. Virtual Environment Generation

AI is making gaming better by bringing more realism to the virtual world.

In the past, games were limited to a small area. Players could only roam around in a confined space and would be limited to what they could see. This has changed with the advent of virtual reality (VR), where players can now experience the world around them entirely new.

With VR technology, players can interact with objects in the real world or even see themselves as part of their favorite characters from games like Call of Duty or Fallout. This creates an immersive experience for gamers who want to feel like they are there rather than just watching someone else play it on a screen.

AI is now helping developers create more realistic environments for these games by using artificial intelligence (AI) to generate accurate models of real-world locations and objects. These models can create virtual environments that look identical to their physical counterparts — even down to the minor details such as lighting or furniture placement within a room.

8. Dynamic Difficulty Adjustment

Dynamic Difficulty Adjustment (DDA) is a feature that has been added to many games since its introduction in Dark Souls. In the game, players can adjust the difficulty of their encounters by using an online server to change the game’s difficulty. 

The system works by adding or subtracting enemies based on how well a player performs in battle. For example, if the player dies too often, then more enemies will appear to challenge them.

Gaming Is Getting More Fun With AI!

There is a good chance that AI will improve gaming in new and exciting ways. Gamers look forward to new experiences incorporating bright game designs and innovative technologies.

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6 largest AI companies https://pwcartificialintelligence.com/6-largest-ai-companies/ Tue, 05 Jul 2022 07:29:27 +0000 https://pwcartificialintelligence.com/?p=162 There are more than ten thousand companies worldwide developing AI applications for industrial customers, government institutions or anyone. The following six companies are world leaders in artificial intelligence. Alibaba Group The tech giant Alibaba is considered the Chinese Amazon and is active in the e-commerce, retail and technology sectors. The company is one of the […]

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There are more than ten thousand companies worldwide developing AI applications for industrial customers, government institutions or anyone. The following six companies are world leaders in artificial intelligence.

Alibaba Group

The tech giant Alibaba is considered the Chinese Amazon and is active in the e-commerce, retail and technology sectors. The company is one of the ten most valuable companies in the world and has operated China’s largest cloud computing platform Alibaba Cloud since 2009.

Alibaba’s research division DAMO Academy conducts research on AI applications for voice assistants, robotics, intelligent manufacturing and industrial design. At the end of 2018, Alibaba announced the development of its own AI chip, which was presented in September 2019 under the name Hanguang 800 and is intended to compete with Nvidia, among others.

Alphabet

Google’s parent company lives from the AI-supported software offers of the subsidiaries: AI helps Google with relevant search results, speech recognition, dynamic advertisements, spam filters, recommendation algorithms for YouTube, image recognition with Google Lens or the digital assistant Google Assistant.

Waymo uses AI for autonomous cars. Jigsaw, X and Wing use AI for robotics and drone technology, for example. In short: artificial intelligence is the focus of the group. CEO Sundar Pichai even called AI more important than fire or electricity.

Aside from product development, Google Brain and the AI ​​specialists at Deepmind conduct basic research that improves Alphabet products, brings AI applications to previously untapped branches of industry such as healthcare and, in the long term, should lead to general artificial intelligence.

Google is also developing the widespread AI framework TensorFlow, which is used by the company and researchers worldwide for AI development and is the basis of numerous AI applications such as deepfakes.

Amazon

The e-commerce company Amazon uses recommendation algorithms to offer customers suitable products in the online shop. In the cashless Amazon Go stores, AI (all news) uses numerous sensors to recognize which product a customer takes from the shelf and books it directly.

With Alexa, Amazon also offers a widely used AI assistant in the Echo speakers. In the B2B market, Amazon has relied on its own cloud computing platform Amazon Web Services (AWS) since 2006, which is used by Siemens, Netflix and NASA, for example. Amazon also developed the AI ​​chip Inferentia for AWS.

Inferentia and large GPU clusters enable Amazon to provide customers of its own cloud computing platform AWS with ready-made AI services such as image recognition, recommendation algorithms, localization or forecasts.

With Rekognition, Amazon is developing a controversial AI facial recognition software that has long been used by US law enforcement agencies. There is currently a sales freeze because Amazon, after many protests, initially insists on a legal framework for official facial recognition.

Baidu

The Chinese technology group Baidu operates the second largest search engine in the world and is one of the largest AI and Internet companies ever.

Like Google, Baidu uses AI for better search results and has been researching speech recognition, AI translation, AI assistants, autonomous driving and AI applications for healthcare in a Silicon Valley-based AI department since 2013. In 2018, Baidu became the first Chinese company to join the US-based AI ethics alliance Partnership on AI.

Facebook

The social network generated 98.5 percent of its 2019 revenue from advertising — nearly $70 billion. In addition to the social network, Facebook’s products include Messenger, Instagram, Oculus and WhatsApp.

In 2013, Facebook founder Mark Zuckerberg decided that Facebook needed better AI systems to manage existing content, make better use of existing data, and develop new products in the long term.

Facebook wanted to buy the London AI laboratory Deepmind, but was defeated by Google. The social group therefore founded its own AI department Facebook AI Research (FAIR) with the renowned Turing Prize winner Yann LeCun at the helm.

Tencent

Tech giant Tencent is one of the world’s largest social media companies, the world’s largest video game company, and one of the world’s largest venture capital and investment firms.

Tencent’s services include social networks, e-commerce, mobile and online games, payment systems, cloud storage and various entertainment offerings such as music or films.

Tencent operates the instant messenger Tencent QQ and the multi-purpose app WeChat, which has over a billion active users in China and is a digital fixture in the Chinese ecosystem.

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Italian startups that can become successful in 2023 https://pwcartificialintelligence.com/italian-startups-that-can-become-successful/ Tue, 05 Jul 2022 07:26:42 +0000 https://pwcartificialintelligence.com/?p=159 Foodtech, fintech, medtech, mobility, digital payments: these are the areas of innovative Italian companies to watch in the coming year. Italy is well represented in all sectors. There is practically no free niche. GrowishPay A fintech that deals with “social payment”, that is, payment solutions for transferring money between users or paying for online purchases. […]

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Foodtech, fintech, medtech, mobility, digital payments: these are the areas of innovative Italian companies to watch in the coming year. Italy is well represented in all sectors. There is practically no free niche.

GrowishPay

A fintech that deals with “social payment”, that is, payment solutions for transferring money between users or paying for online purchases. It offers payment solutions for travel, weddings, co-payments, e-commerce, both branded products and white labels, with easy and fast integration. The business model has been verified by more than 95 thousand users who have made more than 27 million euros of payments. The startup recently received a €730,000 loan needed to launch Scuolapay, a social payment solution linked to the school world: books, travel, supplies.

Filo

A startup founded in late 2014 developing an Iot tracking solution. He created the Tata Pad, a device for forgetful and busy parents that alerts them to the presence of children in the car. This is a baby pillow with artificial intelligence. Depending on the severity of the situation, the device can send sound notifications, SMS and make emergency calls even with the smartphone switched off, discharged, forgotten in the car or offline. Inside the pillow is a server that acts as a virtual switch, sending a safety signal to selected contacts in case of danger.

2Hire

The startup has developed a device for remote control of vehicles. A device that allows you to remotely control operations such as opening and closing doors in real time, as well as control bicycles and scooters. The device is useful for fleet management, also thanks to GPS and data tracking, and lends itself to the development of new forms of mobility. It is already operating in 9 countries in Europe and South America with 10,000 connected vehicles.

Biofarm

Agritech startup Biofarm connects users with local organic producers. It completed a successful crowdfunding campaign in 2020, and 2022 has been a pivotal year for its solidification. He has both b2b and b2c models. By accessing the platform, the buyer can take care of the tree and monitor its growth until harvest.

Fresco

A completely different business, but with the same goal of offering healthy products. Fresco is a healthy eating start-up that received a first round of funding of 1.3 million euros at the beginning of 2019. Created in 2018, it is present in Italy and abroad with smart refrigerators installed in companies selling fresh and quality products, dedicated to lifestyle-conscious people. The infrastructure is completely Italian, 2019 was the year of market entry, 2020 the year of acceleration.

MiConv

Online service for converting files from one format to another. Supports over 200 file formats! Available on both PC and mobile devices. The startup was created by two Italian students from Bologna. The newspaper “il Resto del Carlino” wrote that in 2022 the founders of the service received a grant of € 100,000 to develop the project.

Artiness

This is a revolution in clinical methodology through the use of 4D augmented reality to create holographic models of the patient’s anatomy. The program offers scalable and realistic reconstructions of a specific human body. For example, holographic models of a human anatomical organ are created in a couple of hours and can be used to plan surgical interventions. In the future, this will allow remote operations with the feeling of being in the operating room.

Competitoor

Startup Competitoor is a b2b data platform that provides global pricing and competitive edge information for brands and online retailers, helping them keep competitive pricing under control. Thanks to machine learning algorithms, it automates repetitive actions and gains valuable insights based on real data. But there’s also Thinkin, an iot platform that allows companies to streamline their operations by monitoring the position and behavior of people and resources inside discreetly and with privacy in mind.

Isacc

Startup Isacc specializes in anti-seismic research. He developed a state-of-the-art integrated plug and play sensor system for diagnosing and continuously monitoring buildings, which evaluates the state of the structure over time. The patented technology consists primarily of a mass moved by hydraulic pumps, which, like a pendulum, acts as a counterweight to the building, dampening vibrations and vibrations in the event of an earthquake.

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Most Promising Ai Startups To Watch Now https://pwcartificialintelligence.com/most-promising-ai-startups-to-watch-now/ Mon, 20 Sep 2021 13:28:54 +0000 https://pwcartificialintelligence.com/?p=134 Artificial intelligence is the future of work. It is a beautiful tool in technology used to get faster results with less effort in daily activities, businesses, industries, etc. Simply put, it is a very productive tool for the 21st century. Countries where AI companies dominate mostly are the USA and China, other countries include The […]

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Artificial intelligence is the future of work. It is a beautiful tool in technology used to get faster results with less effort in daily activities, businesses, industries, etc. Simply put, it is a very productive tool for the 21st century.

Countries where AI companies dominate mostly are the USA and China, other countries include The U.K, Singapore, and Canada. Although each country has its different focuses but has the same goal. For instance, Chinese AI companies work on the internet of things, facial recognition, financial security, etc. For the U.S.A, the focus is on data analysis, autonomous driving, biotechnology, etc. Most of these AI startups are daily improving such that they have been attracting big investors. Some of them include: 

DARKTRACE

Darktrace was founded in 2013 and is located in the U.K with its headquarters at Cambridge. It is a cybersecurity company that utilizes artificial intelligence. Having identified a large number of unknown threats in the past, this company utilizes algorithms which are self-learning, to discover and respond to cyber threats in virtual networks, cloud networks, industrial controlled systems, and the internet of things.

AI REVERIE

AI REVERIE was listed by Forbes as one of the Top 25 machine learning startups to watch in 2020. It was founded in 2016 and is currently based in New York. This company is known for providing computer production models which makes data available for training on machine learning and AI algorithms to become easily accessible, productive and work with speed.

They also work on artificially manufactured data and Application programming interface for industries which includes agriculture, retail, defenses, etc.

This company has grown rapidly within a short period. Hence, it was also recognized by  Gartner as a cool vendor in artificial intelligence Technology, in 2020.

IN–DATA LABS

Founded in 2014, the headquarters of this company is located in Cyprus, with other branches in Belarus, the USA, and Singapore. This company has over 60 employees with core services in AI Solution Development, Computer Vision & OCR, Big Data & Predictive Analytics, AI Mobile App Development.  They charge at a rate of $50 – $99 per hour.

SENSE-TIME 

Since its inception in 2014, Sense Time group has grown to be the most valuable AI startup company in the world presently. It is located in Hong Kong and is valued at $7.7 billion. This brand offers a wide range of AI products which includes Smart Cities, Face Recognition, Object Detection, Fintech, Autonomous Driving, Computer Vision, Deep Learning, and Entertainment. Looking at the type of products this company offers, it is of no surprise that over 700 companies use SENSE-TIME’s services globally. This number is likely to increase before 2021. Keep an eye on this AI giant startup.

FOX ROBOTICS

Fox robotics is a warehouse and industrial automation company located in Austin, Texas, USA. They offer services which include artificial intelligence and computer vision for industrial robots, cloud services, cloud robotics, and self-driving cars.

ALATION

ALATION is a highly regarded company which headed the data catalog market. ALATION deals with the financial sector and offers services around it. These services include the use of artificial intelligence to interpret and explain data, data search, data discovery, data governance, data stewardship, analytics, and digital transformation.

This brand uses the combination of machine language and human insights to solve data and metadata issues. They also have investors which include Icon, Salesforce ventures, Costanoa, Sapphire, and Data Collective.

Popular brands that use the services of this start-up include American family Insurance, Pfizer, Munich, Finnair, Cisco, AbbVie, U.S Foods, and Scandinavian Airlines. You should be on the lookout for this thriving start-up, too!

HORIZON ROBOTICS

Rated as the third-highest funded artificial intelligence startup, this brand has raised $700 million to achieve its goal. They specialize in embedded Artificial intelligence, and they lead the industry. They plan to design the human brain in the form of hardware. They are also designing Artificial intelligence software which would be infused in self-driving cars to help the cars in decision making and influence their perception.

They have a vision of equipping over a thousand devices with embedded Artificial intelligence so that these devices can be able to interact with the Internet of things. They have a globally accepted suite and an engineering team. They are also currently being supported by the prestigious R & D team with a wide range of experience in the industry.

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Impacts of Artificial Intelligence in the society https://pwcartificialintelligence.com/impacts-of-artificial-intelligence-in-the-society/ Tue, 07 Sep 2021 09:17:35 +0000 https://pwcartificialintelligence.com/?p=130 Artificial Intelligence ca be described in simple terms as the replacement of human mind or intelligence processes by artificial machines like computers, robots etc. There are different types to be specific, there are four types of Artificial Intelligence; Limited Memory, Reactive Machines, Self- Awareness and Theory of Mind. There some of examples of Artificial Intelligence, […]

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Artificial Intelligence ca be described in simple terms as the replacement of human mind or intelligence processes by artificial machines like computers, robots etc.

There are different types to be specific, there are four types of Artificial Intelligence; Limited Memory, Reactive Machines, Self- Awareness and Theory of Mind.

There some of examples of Artificial Intelligence, just to give some of them, self-driving car, conversational bot…

Impacts can be grouped into two, negative and positive impacts. Our main aim here is to discuss the impacts of Artificial Intelligence in the society. The following are some of them,

Negative impacts may include;

Loss of jobs

The need of using machines has made people to be jobless in the society. Most people have lost their jobs since their work have been replaced by machines. Though at some point we might see that some job opportunities will have been created at this point, for instant the people operating the machines and coordinators, but a lot of people will have lost their jobs since the work that could have been done by ten or more people is being done by one machine hence increase in unemployment cases.

Bias

Talking of algorithmic bias this may apply on the data fed in the computers and machines. The computers will always bring out the results fed by human and so if the data was wrong or bias this will affect the feedback too and even be corrupt. Many people depend on the result gotten in the internet, many also believe that the internet is always accurate. The wrong information can be used to brain wash some innocent individuals. Let’s give an example of computers used during elections, in most cases they are always tampered with to give false results in the favour of a favourite opponent.

Change in human lifestyle and routine

People are forced to adjust to the changes brought by artificial intelligence, things like working hours have been changed, change in tasks and so on. This has not been easy for many. It has affected mostly the youths, youths have gotten themselves in criminal activities trying to keep themselves busy. They use more time idling because they are leaving work places early due to less work or no work at all to do. Some have invested in online gambling making them bankrupt.

Not reliable

Hand made machines can at some point break down. They can be affected by viruses which might cause some important data to be lost or even deleted. It requires more care and attention , a misuse of it can cause more harm or loss of information.

Increase in poverty cases

Artificial intelligence has led to high dependence rate and poverty among the society. Its introduction has made many people lose their jobs. This has affected many people by failing to raise money to support their families. We at some point see people asking for help from well-wishers or even in order to make end meet. Economy has been affected too by high demands from the citizens to the government to help them out yet very little people are paying tax to fix it.

Encourages immoral behaviours

Internet has no restriction, meaning anyone can access it. It has been of bad influence to some young youths who watch immoral things in the internet. It has increased crime rates in the society.

Lack of privacy

Computers at some point can lack some privacy since anyone can hack your details and invade your privacy.

Hacking cases involved.

Computers can be easily be tampered with. Bloggers might decide to hack someone’s information or privacy. In most cases people have lost their money or properties through their system or machines. There is no privacy too in the internet, it is a public platform that everyone can access.

Positive impacts

The following are some of the positive effects to the society;

Risk taking for human

Human can use these artificial intelligence things like robots to perform perform things or even to reach places, that might have been risky for human beings to try or go. They are more applicable in places like getting the depth of oceans, oil collection or even going to the mass. They help overcome some dangers accounted in those research and discoveries. For example, in digging gold to a deep depth is always risky most likely when gold diggers are doing it manually, people have died in those sites by being buried alive by the soil.

Avoiding Errors caused by humans

Humans are not immune to errors, this means that human are likely to make errors. Artificial Intelligence will help reduce such cases by their accuracy in data, only if the accuracy is maintained. Unlike humans they do not get tired and so they will not get mixed-up. For instance, when human beings are dealing with large and many numbers, they tend to be mixed up and confused and this is where computers fit in.

Quick response

Artificial Intelligence are fast when it comes to feedback unlike human beings. Computers are always very smart. It is programmed in that one can get a feedback by just a click of a button. Computers can do a lot of tasks at one. It helps in reducing time used in doing task since it is very fast and smart.

Availability

Artificial Intelligence are always available 24/7, you can use them anytime you feel like. Human beings need time to rest and adjust in order to be reliable in work, and that’s the difference and why Artificial Intelligence is preferred to humans. This is more helpful to students and researchers. They can access the web anytime they feel like.

Helps in doing jobs that repeats themselves

Some jobs are always repetitive and boring, computers and other machines will help in doing the tasks without getting bored or confused. Example of this is a daily email or even a continues data that should be written and sent, with the help of computers, it can auto-work without getting bored. It can help in duplicating and printing similar work within a short time.

To conclude, the positive impacts of Artificial Intelligence outweigh the negative ones, it has been of help to the people despite having some disadvantages.

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Big Brother or Big Data https://pwcartificialintelligence.com/big-brother-or-big-data/ Thu, 16 Jul 2020 10:41:07 +0000 https://pwcartificialintelligence.com/?p=28 Google and Apple are building their ecosystems by limiting third-party access to data. And users are afraid of surveillance, but want to receive relevant content.

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Google and Apple are building their ecosystems by limiting third-party access to data. And users are afraid of surveillance, but want to receive relevant content. Co-founder of the advertising platform Buzzoola Natalia Solodukhova and CTO of the project Anton Gavrish talk about what is happening in the advertising target market and what role AI plays in this.

The accuracy of ad personalization is growing every year, while privacy issues are becoming more acute. There are many stories on the Internet about “sinister targeting” – advertising content on websites and in social networks, which frighteningly accurately corresponded to the user’s requests or obsessively reminded him of unpleasant events. WIRED magazine recently wrote about a girl who had a failed wedding, but for several months she received targeted special offers for newlyweds, and online stores persistently reminded her of her anniversary.

Sponsored messages also change content and tone, adapting to the views of different audience segments. For example, the oil company Exxon shows liberals content that expresses its concern for the environment, while conservatives, on the contrary, issues a link to a petition against the regulation of the oil industry. There are other precedents when algorithms know more about a person than himself. For example, TikTok often offers content to users by anticipating and even predicting their preferences, such as sexual orientation. Historian and futurologist Yuval Noah Harari wrote about this – he suggested that at some stage, machine learning-based algorithms began to control our tastes and even our will.

However, the possibilities of an advertising target are often overestimated. For example, the assumptions about wiretapping, which our smartphones are conducting in the background, have not yet been confirmed, although some applications do collect audio data with the permission of users (only we give it unconsciously, mindlessly ticking the Terms & Conditions). In many cases, we build conspiracy theories around banal coincidences. So, in the early 2010s, the media spread a story about a teenage girl who hid her pregnancy from her parents. But a promotional mailing from Target supermarket betrayed her position – the company sent the girl discount coupons for clothes and furniture for babies, and the family learned about the secret pregnancy. Many facts in this story do not agree, and even data analysts question the story – trading networks regularly hold promotions for certain goods, and this is just such a case.

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